“We shoot this Xiaomi commercial for the 2021 UEFA European Championship launch; I’ve got inspired by the idea of a generic European city, with people sharing their passion for soccer, celebrating on the city streets, while the match was starting on TV. Said that, we found out a perfect tiny alley in Milano, which pulled me back in the time when I was in Amsterdam. That’s where I want to re-create the exulting scenario. I spent much time thinking about the lighting scheme, trying to take as advantage as I could by the natural daylight. What I had to do was integrating a Jumbo 9000 on a Cherry Picker lighting all the way down the alley, whilst, I exploited the same light coming in, from the overshadowed windows, when we were shooting the indoor scene.

Director:
Mattia Lunardi

Equipment:
Fpv Drone
Ronin