With Lamborghini Aventador I had the chance to convey my photographic vision through a variety of lights. We shot this commercial inside a Lamborghini hangar, starting with a close-up footage of the car.
I assembled a bank, motor driven truss ring size 8×8, on top of a 12×12 lighting truss. Several led panel lights have been placed on this new mega truss rings and together with a white cloth placed beneath the car, the light have been reflected producing an impressive diffusional effect.
The light designer Manuel Garzetta gave an astonishing touch on set by using stroboscopic lights which enhanced each detail of the precious vehicle.
Last but not least, some of the most exciting frames of this commercial was the Aventador mockup engine provided, which allowed us to sneak in with an endoscopic optic – Laowa 24mm macro and show to the final consumer what happens inside one of this unique masterpiece designed by Lamborghini.

Director:
Nicolò Bravetta

Equipment:
Steadicam
Slider
Anamorphics optics Lomo
Endoscopics optics Laowa